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Founded in 1997, Incase is a brand driven by design.

We design solutions centred on protection and mobility to meet the evolving demands of today's creatives. Our heritage is deeply rooted in the lifestyles of those who create, and we aim to create a better experience for them through good design. Informed by the strong principles of design and functionality, the ecosystem of bags and accessories we curate transcend both age and demographics to provide the widest audience with the best possible experiences while in pursuit of their passions.

 Our team is constantly innovating and utilising design protocols to ensure that each Incase product meets the needs of our consumers, new emerging markets, and an ever-expanding world of product experiences. The brand, our team, and the products we create thrive at the intersection of technology and lifestyle, as well as an integration of sustainable material and practices.

As sustainable materials are improving and becoming more accessible, we aim to integrate those into our assortment and also parts of our process. Our partnership with BIONIC this year is a natural evolution of that. Partnering with them to help create intentional products from ocean waste is just the beginning of the Incase sustainable story, as that awareness and responsibility are now embedded in our brand ethos. We understand that we have a responsibility to take these next steps to sustainability in an authentic way, while not sacrificing the experience of the product.

A better experience through good design.

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